post icon

Soulja Boy Shooting ‘Turn My Swag On’ Video Ft. Lil Wayne & Keri Hilson

“The ‘Turn My Swag On’ official remix is gonna take me to that next level in my career,” Soulja said last week in L.A. “This song is so worldwide, but I guess it’s in disguise, because it came out as a street single. It’s gonna be turned into something so much bigger. Believe it or not, everybody in the world wakes up and turns their swag on, whether they know it or not. Once ‘Swag’ catches on, like ‘Kiss Me Through the Phone,’ it’s over.”

It’s taken months, but once again, Soulja has one of the hottest songs in the clubs. Unlike his monster “Crank That,” though, the original version of “Turn My Swag On” is arguably his most street-credible record to date. MCs such as Slim Thug and Young Jeezy have cosigned it by freestyling over the instrumental, while Fabolous, Jadakiss and Maino all laid verses for an unofficial street remix.

While “Swag” came out late last year around the same time as the iSouljaBoyTellem single “Bird Walk,” it took awhile to catch fire. So what was the hold-up? “I asked myself that same question,” Soulja said. “When I go inside the club now and they play ‘Turn My Swag On,’ especially in Atlanta but even in New York, [people go crazy].”

Late last year, Interscope placed its bets on “Bird Walk” to be another huge hit for him. The gamble didn’t pay off. The fans didn’t take to that plan, and “Bird Walk” was a dud.

Read full story »

No comments yet.

Leave a comment