Tag Archives: launch


REPS UP x Stussy 3M Collection Launch

These were released in store at Stussy Toronto over the weekend, but for those who wanted to get their hands on one, they’ll be available for the next 24 hrs (until 3pm EST tomorrow) on Stussy.com. According to Complex, the 3M is on the black versions.

The offering will likely consist of the black long sleeve 3M “Loyalty is Priceless” shirt designed by Matte Babel and the signature hand sign T-shirt designed by Matt George. The idea of this collaboration is to hold fans over while P. Reign (@preign) awaits a waiver to enter the United States and puts the finishing touches on his much anticipated mixtape DEAR AMERICA.


More pics here. Available right now on Stussy’s website for 24 hours.

Nah Right


Nas Helps Launch Hip-Hop Fellowship at Harvard

Nas visited with representatives from the Hip-Hop Archives and the W.E.B Du Bois Institute at Harvard University yesterday to help introduce the new Fellowship that bears his name. The program, which was funded by an anonymous donor endowment, will help “fund artists and scholars who demonstrate exceptional creative ability in the arts in connection with Hip-Hop”. Also in attendance were professor Henry Louis Gates, who first approached Nas about the fellowship, and Hip-Hop Archive Founder Marcyliena Morgan.

Speaking to Rolling Stone, the Rapper explained:

“Hip-hop is important like computer science,” he continued. “The world is changing. If you want to understand the youth, listen to the music. This is what’s happening right underneath your nose.”


Previously: Harvard Announces the Nasir Jones Hip-Hop Fellowship

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Video: Diddy Talks Revolt Launch

Diddy stopped by the Hot 97 Morning Show to talk about tonight’s launch of the Revolt music network and what we can expect as viewers.

Previously: J.Cole & Diddy Trade Blows (Video)

Nah Right


Russell Simmons and Steve Rifkind Launch All Def Music

Uncle Russ today announced that himself, former Loud/SRC executive Steve Rifkind and director and producer Brian Robbins are launching a new label called All Def Music. ADM, which will launch under Universal Music Group, will focus on “the promotion and development of artists via the medium of YouTube”. The trio will also be launching All Def Digital Management with Rifkind serving as CEO. The announcement follows last year’s launch of the All Def Digital content channel on Youtube by Russell’s Rush Digital Media. Asher Roth and Youtube star Spoken Reasons are reportedly among the label’s first signings. Roth is expected to launch an “unscripted music themed show” called Lemonade as part of the deal.

I like the fact that they’ll be focusing their efforts on Youtube, because the site really has become one of the most powerful music discovery platforms that we have today. That being said, any venture that sounds groundbreaking but then turns out to be backed by UMG has to get the knee-jerk Cam face.

Read the full story over at Billboard

Russell spoke to CNET about the venture:

“When I looked at this, I saw a big, giant white space,” said Simmons, who, at 55, speaks with the enthusiasm of a man who’s just getting started. “There’s a lot happening online that’s not being managed properly. These artists are in separate worlds, and not everything bubbles up to the top. That’s my job.”

Previously: Russell Simmons on Meeting Rick Rubin

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Video: Nas, 2 Chainz, DJ Khaled, Busta Rhymes, Fabolous & French Montana Help Launch Gig-It

Last night in NYC, a contingent of Rappers and other artists gathered to help launch the new Facebook game Gig-It, which lets users configure customized virtual concerts featuring some of the biggest names in music.

Performance footage courtesy of Mikey Fresh.

More info on Gig-It here.

Nah Right


[Video] Fabolous x French Montana – Carmelo Anthony Sneaker Launch Party Performances

Yesterday evening, Jordan hosted a sneaker launch party for Carmelo Anthony’s new M9′s. It was held at Cipriani Club 55 in NYC and featured performances from Fabolous and French Montana. Watch Fab above and French after the jump. Melo has been in the news for the wrong reasons lately with poor play he attributed to fasting and a one-game suspension for his incident with KG.



[Video] Fabolous & French Montana At Carmelo Sneaker Launch


Page 31 was in attendance at Carmelo Anthony’s January 13th, M9 Sneaker launch in Downtown, New York City at Cipriani Club 55 where he launched his latest Jordan brand design. Sway Calloway asked Anthony and his idol Bernard King a plethora of questions, prior to the superstar raffling off tons of giveaways, which was followed by surprise performances from French Montana and Fabolous. Here you see Fabolous’ set which included mixtape cuts such as So NY and For The Love as well as classic hits like Breathe and Killin’ Em.



Diddy In Talks To Launch Cable Network

Diddy’s taking his entrepreneurship to the tube. B&C reports Puff and former MTV programming chief Andy Schuon are in negotiations with Comcast and Time Warner to distribute their music cable network, Revolt, scheduled to launch on December 12. Watch out BET.


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Kanye Shares His Inner Thoughts and Future Goals: Fashion, the ‘Donda’ Launch, Philanthropy


When Kanye has a vision no one can really stop him. Last night, Mr. West opened up his heart and mind on his Twitter account. What started as a few clarifications about his woman’s clothing line, which is actually called “Kanye West’ and not “Dw,” turned into a super long spiel about  his journey in the fashion world.

Ye revealed that he worked for Fendi and had to turn down an offer at Versace because of his contract with LV. He went on to open up about the learning experience he had while living in Paris and Japan, which led him to break the news about his new creative agency he plans on starting, dubbed DONDA. Named after his mother, the leader of G.O.O.D. Music went on to explain how his company will hire fashion creatives, scientists, teachers, managers, and a whole lot more. Ultimately, Kanye wants his company to help the world be a better place. He wants to start alternative schools and use his power to help better society. I think…

Read his entire Twitter announcement after the jump…

I appreciate everyone’s support for my clothing line but I wanted to clarify a few things… The name of the line is Kanye West not DW… The DW was a design element placed on the invite in homage to my mom :-) . I really appreciate the fake DW twitter page but since it’s not official I can’t co-sign any information on it.

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

More clarity… I have no agency representing me currently… William Morris was fired after Cara Lewis quit. I love Cara Lewis :-) .

I love being back at my fashion office learning and creating. It’s so challenging and fun and I’m surrounded by amazing people. They say you only live once but every time I come to work I feel like I’m starting a second life. You guys might think I have some type of backing for my line but I don’t. I did the first fashion show out of my own pocket and used the money I made touring to follow my passion. I’ve been working at this for 8 years now. From the first offers to do urban clothing lines that I turned down…to begging Bape to do my line and never making any real headway…to having an office in LA that was shut down after the “MTV” moment along with my tour with (Lady) Gaga.

I moved to Japan for one month after that and designed every night in my room. I had this opportunity to intern at Fendi and was also offered a position at Versace which I could not take due to my contract with LV which was for 2 years. I moved to Rome after I left Japan and worked at Fendi for 4 months undercover. I was there to give ideas for the men’s collection. I snuck to Giuseppe Zanotti’s factory still under contract and learned to design womens shoes for 2 years before my first show in Paris. After doing the first LV collection I was sure I would get a second shot to create but was never given the opportunity.

I designed a sneaker called the (Air) Yeezy with Nike. I’m “allowed” to design 1 pair of sneakers every 2 years. I have more ideas…

Early 2011 I moved to Paris and opened a small design studio. The language barrier was quite difficult. I still don’t have a Paris VAT number to this day. I don’t know what a VAT is but every time I asked why we didn’t have fabrics they said it was because of the VAT. In Paris I met many great people in design including the master Azzedine Alaia. Azzedine even came by my studio one day :-) . This was the greatest feeling to stand in his presence in my embarrassingly small Paris studio in a courtyard opposite Collate.

I remember being 5 years old picking and my mother taking me with her shopping at the discount fur spots. She said I would always point to the most expensive furs, even as a child. LOL. There is something about making clothing that always brings me back to that point. For the first 16 or 17 years of my life the only thing I knew about women’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything. LOL. My Mom would wear blue jeans with a fur and an embellished “Cosby Show” sweater :-) to pick me up from school. The teachers said I couldn’t focus. I used to get kicked out of class for bringing dirty magazines and drawing Nike’s in 4th grade.

Being a celebrity has afforded me many opportunities but has also boxed me in creatively. I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out, “you should do a Jetsons tour!”

This just happened a few hours ago. I was very insulted of course because for anyone that’s seen the Watch the Throne Tour, Coachella, Glow in the Dark or Runaway know that I have real ideas.

I appreciate having the most nominations at the Grammy’s but I feel so conflicted by the fact that award shows sometimes are completely illogical. Good logic tells me “smile Kanye”, the world likes you again. “Red or blue pill?”…aaaaand Swallow. LOL. I wouldn’t have the prestige I have if it wasn’t partially for the Grammy’s validation and I honor that.

Hmmmmm, what to wear? Here I go again… Yeezy the trend setter or complete f*cking fashion victim…the verdict is still out. This is just a train of thought but I figure it’s better to read than trained thoughts.

What good is fame and prestige if you can’t use it to help people? I want to help by doing what I know how to do best…create.

I have started a new company and I’m so excited about the name…it’s got the best name ever…of all companies…of all time!!!

The name of the company is DONDA.

DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas. I used to blog all the time an fit was a way to get my opinion out. Dr Dre redesigned headphones and made more impact off of one product. I am assembling a team of architects, graphic designers, directors musicians, producers, A&Rs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientists and teachers.

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all way doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs…DONDA.

This will all take time but I wanted everyone’s to know what I really care about…I care about people…I care about my fans…I care about people who have never heard of me…There are over 7 billion people on the planet now…It’s something about coming from music that makes me so optimistic. Music travels and is not limited to only the wealthy. Sometimes my grammar is wrong but my thinking is right :-) . My mom was an English teacher so I know she sends an SMDH from heaven :-) . 5:18 am in London, my dreams keep me woke.

The Watch the Throne tour was a small example of what a DONDA experience can be…

I’m currently working on a new 7 screen experience…


This is one of our projects to be released this year called 2016 Olympics…It’s semi sci-fi, since 2016 is only 4 years away, :-) .

We would also like to design the MTV awards. We’re taking everything 10 steps at a time, LOL! I wanted to put this in the world, in hopes that the people who can actually make a difference will stand up and reach out. We need as many amazing powerful smart talented wealthy people to be involved. Come get on board…don’t just sit there…reach out.

We can collectively effect the world through design. We need to pick up where Steve Jobs left off.

When I said wealthy I wanted to point out there are so many billionaires in the world that can come together and help to redesign it and help education. School systems were designed to turn people into factory workers. Schools should be designed to prep human beings for real life.

Spike Jonze and I want to do a Summer school that tries new forms of curriculum. Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!!

UNLESS YOU’RE A MATH MAJOR!!! Kids you should be able to take majors starting in grammar school like how it is at performing art schools. Instead of kicking kids out of schools for using their iPhones…why not promote it?

Allow kids to use search engines to do test…like the real WORLD!!! Give kids the amount of test they would have in a year in one day but they have to get everything perfect…please excuse my grammar…I know it’s extremely ironic.

Some kids have better memories than others…what about emotional IQ’s? What about kids who do bad in school because of how bad their surroundings are?

Excuse me…I just get excited at the possibilities…the more excited I get the more grammatical errors you’ll see…

We need to take what Michael Jackson felt and Mcqueen and Steve Jobs, and we need make things better.

When me and Jay toured, every night I peered into the audience astonished by the different walks of life that came to support us.

The adrenaline is running…I don’t know if I can even get to sleep now. From Wall Street to the London riots to Chicago murders…I sit everyday and ask what can I do to make a difference. I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years.

I invest every dime back into creativity, hiring amazing creatives, paying for flights, offices…etc. My area of expertise is in music, my passion is in music, design, film and products…my strength is connectivity…

There are so many broken systems from the economy to school systems to jail systems…we need experts for this. We need scientist and top world designers to directly affect governments.

If anyone would like to reach out email us at contactDONDA@gmail.com.

I just wanted to share what’s been on my mind…

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple…but if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw

Amber Rose Thanks Kim Kardashian For Causing Her Kanye West Breakup
Kanye West, Fergie, Big Sean & Kid Cudi Perform In Las Vegas (Video)



Ludacris & Daughter Launch Kids Site

Luda is for the kids. And today, the rapper and his 10 year-old daughter Karma, have launched Karmas World. The URL will focus on child education featuring music, games and more. Luda says:

“We wanted the site to be educational, fun and full of music that all kids will enjoy, but we also wanted it to teach kids more than just academics.  The site touches on subjects like, the rewards of hard work and importance of learning manners as well as the idea that doing good deeds for others will bring good into your life – which is the meaning of the word Karma. The music and lyrics, games and stories on the site are all original and were created by me, my daughter and my creative team.”

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